Product review & rating has changed into a popular feature that many of the successful ecommerce retailers have employed on their Product details page. Main benefit of this characteristic is: it assures the visitors and customers that this Product is not just another banal e-commerce Product. Individuals are actually talking about it (both positive and negative) and their thinking is recorded here!
People always leave for your opponents when your Product details page can not fulfill them by assuring them. Your Product details page is the most crucial portion of the website as this is the location when your customers choose whether to add the item to the shopping cart or to abandon it. Consequently, every attempt should be taken to ensure the consumers that the products you’re offering are indeed offers great bargain and great value for price.
Among the strongest attributes in your product details page is the choice to let the customers express their opinion and expertise about the item. A straightforward one line comment added by a joyful client can assure a lot of other visiting customers about buying the item. We recommend you see these reviews for a better comparison.
Following are 5 suggestions for making your Product details page more efficient by encouraging clients and visitors to write reviews for your products:
Suggestions 1 – Product Details page Design:
Your Product details page design should get special highlight therefore folks always love to visit the merchandises details pages which are visually attractive and neatly presented. The Product details page should order the product images, description, prices and attribute selection options etc. quite neatly and in a way so that customers can locate information easily. In case your Product details page design and arrangement is graphic and appealing, folks would like to write something about it. Adding Picture zooming, image video and multiple images exemplifies the product better and therefore gives customers a good insight about the product. If a visitor finds a eye-catchy product details page, it’s more likely that s/he would like to add a few words there.
Tips 2 – Don’t make the process complicated:
Keep the Review & Rating attribute straightforward. A complicated process would just forbid visitors and customers from adding the reviews. In the event you’d like the evaluation attribute to be present along with the review alternative, provide a visual 5 star rating which may be rated utilizing the mouse click. Offer the negative rating choices that will give a bold impression to the visitors that they are free to rate it the way that they feel. For the Review make the e-mail fields optional as individuals often don’t want their emails to be observable openly. Offer an option whether to reveal or hide the email addresses from the published reviews. One problem you need to be particularly cautious about is the CAPTCHA. Simple CAPTCHA can simply be broken by the spammers and challenging CAPTCHA irritates the real reviewers. Choose one which is difficult to break by the Spamming softwares yet easy for the human users to read.
Hints 3 – Average the Reviews and evaluation:
Your ecommerce platform should help you administering the review and evaluation casted by the visitors or customers. You need to have the ability to print/un-publish the reviews,(even manipulate in case you want), command the visibility, control the number of reviews per page, answer back to a reviewer and other normal review & rating temperance attributes. In the event you value what your clients are saying about your products, you need to consistently moderate the reviews. Visitors feel frustrated they find that their reviews are never getting printed in your website. Send them thank you e-mails for the reviews and visiting your website and as answer to the review, write something which wouldn’t only impress the reviewers but also other visitors. We recommend you see these reviews for a better comparison.
Tips 4 – Keep the ‘Negative Reviews’ as well:
In case your Product details page is full of reviews with flattering and praising words & all 5 stars, that would perhaps make other visitors dubious about credibility of these reviews. If customers are criticizing the products, it’s your best opportunity to defend the reason and let others know it. Take the chance to face the negative reviews with satisfying answers and place them among the other reviews.
Tips 5 – Reviewing Contest:
What about announcing a little gift, free coupon or reduction for the top rated reviewers? Yes, that would definitely support visitors and customers explore your products and write something about them. A $5 coupon code, 5% discount or free gift wrapping would inspire lot more visitors and customers to write some lines for your products.
Present your products more visually and in richly constructed structure, offer some advantages for writing reviews, make the process simple and reasonable frequently to get more reviews.